General – On Names and Naming

Proper names are poetry in the raw.
(W.H. Auden)


“I think people make their names nice or ugly just by what they are themselves… Living so that you beautify your name, even if it wasn’t beautiful to begin with … making it stand in people’s thoughts for something so lovely and pleasant that they never think of it by itself.”
(L.M. Montgomery, Anne of Avonlea, 1909)


The name of a man is a numbing blow from which he never recovers.
(Marshall McLuhan, Understanding Media, 1964)