Proper names are poetry in the raw.
(W.H. Auden)
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“I think people make their names nice or ugly just by what they are themselves… Living so that you beautify your name, even if it wasn’t beautiful to begin with … making it stand in people’s thoughts for something so lovely and pleasant that they never think of it by itself.”
(L.M. Montgomery, Anne of Avonlea, 1909)
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The name of a man is a numbing blow from which he never recovers.
(Marshall McLuhan, Understanding Media, 1964)